Lots of nonprofits have giving societies that recognize high-dollar donors. They're an easy, effective way to reinforce the organization's connection with the donor. But what about a group recognizing years of giving? Or something special for young donors? Even corporate donors have been shown to be responsive to affinity groups.
This webinar explored the principles behind affinity groups and looked at several case studies from organizations that have used this tactic successfully. Participants learned how to evaluate the potential for their own organizations and an understanding of the steps to establish, manage, and grow an affinity group.