Do you wish you had a predictive model that would help you answer questions, such as:
- Which new fundraising activity is most likely to yield the best returns?
- How much does consumer confidence impact my bottom line?
- What level of experience should I look for in my next development hire?
At a training I gave last month on strategies for upgrading donors, a major gifts person wanted to know which of the five strategies -- conditional ask strings, sustaining programs, recognition lists, matching campaigns, or second-gift asks -- would produce the best results. Unfortunately, I couldn't point to an analysis of industry-wide data that would help us chart a path to success. But then I thought, why not? Why can't we have statistical models for the development office?