Common Reasons Donors Stop Giving

tribute gift -- donor gave because of business or personal connections which were then lost

deceased

suppressed and forgotten - donor fell through the cracks, was left off solicitation list

memorial gift - donor gave in memory of someone

intermittent - donor gives at 18 to 24 month intervals

angry donors - donor is mad because of a policy, mishandling of gift, or another matter

crisis donor - donor gave in the midst of a crisis or catastrophe that created media attention

unaware lapsed - donor doesn't realize he hasn't given yet this year

change in circumstance - donor lost his job, retired, or has encountered other financial hardship

moved/changed address

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