Toward a Predictive Model for Fundraising

Ever had a colleague tell you about her fabulous fundraising results and wondered, how did she do that? Could it work for me? Well, we’ve all been there searching for the right combination of activities and programming that will yield great fundraising results. But aside from trial and error, what do we have to go on? How do we know if we’ll be able to replicate the results? Is it the new strategy that works, or some other combination of internal and external factors that make or break a new effort?


A group of development directors from advocacy organizations became inspired to find out. In May 2014, we set out to develop a predictive model that would tell us which of these five activities: 1. matching campaigns, 2. sustainer campaigns, 3. high-dollar giving clubs, 4. conditional ask strings, or 5. second-gift asks, would bring the best results. In this session, we shared our journey identifying independent variables, collecting data, developing a model, and testing it among friends.








March 06, 2015 at 1:30pm - 3pm
Austin Convention Center NTEN Nonprofit Technology Conference
500 E Ceser Chavez St
Austin, TX 78701
United States
Google map and directions
Mary Dillon Kerwin · · (703) 399-0855