A growing number of organizations are using giving clubs and affinity groups to build donor loyalty and improve fundraising results. It's a cost-effective, easy way to reinforce the bond between your organization and its best supporters. If you've wondered whether your organization could benefit from such a group, check out this webinar as we explore the ins-and-outs of this cultivation strategy. At the end of the 45-minute session, you'll know how to evaluate your own organization's potential in this area, and how to establish, manage, and grow an affinity group.
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